“Looking for a job—should Madrid be my first port of call? I’m setting up my business—should be in Madrid?”
The allure of capital cities vies with new working models, urban marketing strategies employed successfully elsewhere, and evolving societal values across generations.
Madrid is re‑evaluating its value proposition to attract talent—and Grupo Binternational is helping shape that vision. The City Council of Madrid and Fundación Universidad‑Empresa have launched Madrid‑t place to be, a discussion platform through which the capital is engaging with various stakeholders to position the Madrid brand as a hub for both national and international talent.
Leandro de Gabriel, Managing Director of Grupo Binternational, took part in the entrepreneurs’ panel held in April, offering our insights on how to create an appealing proposal for talent—whether they are seeking employment or planning to launch a venture
Why were we compelled to participate?
Firstly, because of Leandro’s entrepreneurial background—he has launched several businesses in diverse sectors in recent years. Secondly, as a purpose-driven organisation, we are committed to UN Sustainable Development Goal 8 (“promoting inclusive and sustainable economic growth, employment, and decent work for all”). And, we have a strong connection to Madrid—we were founded in the Vallecas Business Incubator, a project initiated by the City Council.
What comes next?
The Madrid‑t place to be project will host further working sessions with universities, business leaders, innovative and international collectives, developing more initiatives throughout the year.
Photo: Fundación Universidad‑Empresa.
