WHO ARE WE?
Grupo Binternational has been in a process of growth since 2012 that has brought us to an understanding of what our purpose is: to build organisations where people feel well, are engaged and perform at their best.
We help American and European companies, family-owned and multinational, operating in Spain and other markets, as well as Spanish companies with subsidiaries in Europe, North Africa and Latin America.
OUR MANIFESTO
1. We firmly believe that every organisation can be better. It just needs to find out what has to change and a guide to accompany it in change management.
2. We are convinced that companies where people can be themselves are more productive.
3. We trust in people as the driving force for change. That is why we accompany teams in continuous improvement.
4. We have learned to say no and to explain why. We are now taken more seriously.
5. We love disseminating and sharing knowledge. We will continue to do so.
ABOUT US
We are diverse. Our backgrounds are very different, and this diversity gives flavour to everything we cook.
Let us introduce you to our specialists:
Leandro de Gabriel
CEO
Leandro analyses organisations to turn them into talent magnets. Get to know him.
Daniel Cuba
People Management Consultant
He puts leaders in front of the mirror so they can grow and manage diversity.
Alfonso Roig
Business Director
Speaker. He draws our clients’ strategy for their people management. Listen to his message.
Karla León
International Consultant
Karla reads people and connect their interests and motivations with those of the companies looking for specialists.
Tatiana Aldegheri
International Recruitment Consultant
She generates powerful links with talent to place it where it really fits.
Victoria Pacheco
International Recruitment Consultant
She combines the appeal of the job and the company to attract key profiles.
Annie Santiago
Controller
Annie plans projects and monitors the resources used.
Marta Benayas
B2B Marketing & Comms Manager
Marta builds reputation and trust among our stakeholders.
Cristina Estévez
Organisational Change Consultant
She applies agile methodologies to improve collaboration and processes. How could Cris help you?
Audith Zapata
Sustainability Advisor
Specialist in Diversity, Equality and Inclusion. Discover Audith.
Mónica Gassent
Sustainability Consultant
She is an expert in sustainability strategy and reporting. How Mónica contributes to your success?
Lía Giardinieri
Organisational Change Consultant
Lía supports companies in their evolution with a triple-impact vision.
Bruno J. Bénavail
Country Manager France
Head hunter specialised in French-speaking markets. How to recruit in France?
Moulay Youssef
Country Manager Morocco
Moulay finds talent and covers the main markets in North Africa. Learn more.
Angela Martins
Country Manager Portugal
People Director with in-depth knowledge of the Iberian Peninsula. Find out more.
Luiz Gustavo Aranha
LATAM Regional Partner
Luiz search for talent in Latin America based in Brazil. Discover this market.
MISSION, VISION, VALUES
MISSION
Our mision is to drive the transformation of organizations and their people management to make them more efficient, human and profitable.
VISION
Our vision is to inspire other companies to consciously and responsibly face their most important challenges.
VALUES
Our values are based on integrity, non-conformity, adaptability, commitment and excellence.
Our Values
INTEGRITY
Our compass when making decisions. You can’t talk to people about people if you don’t have it.
AUDACIOUS
Our rogue courage. It allows us to face complex situations and to make the challenges of the people around us our own.
ADAPTABILITY
The vital ingredient that lets us be versatile and adapt our tools to the needs and circumstances of each situation.
COMMITMENT
Whatever your situation is, we’ll be by your side offering you a range of genuine solutions.
EXCELLENCE
We don’t do settling. Our 110% approach keeps stakeholders pleasantly surprised, with responses that are always better than they expected.
Our history
SINCE 2012…
2012
Foundation
Binternational is born at a time when many young Spaniards are looking abroad for work. As a recruitment consultancy, Binternational connects talent with companies overseas.
2014
Especialization
We specialize in filling positions in the healthcare sector, especially in markets such as the United Kingdom and Ireland.
2017
Redefining strategy
We redefine our strategy and focus on recruiting profiles for industrial and international companies in the food, automotive, aeronautics, ceramics, energy, consumer goods, pharmaceutical, chemical and packaging industries, as well as retail and hospitality industries.
We successfully undertake international projects for Spanish companies, especially in EMEA and LATAM.
2019
New challenges
We launch B2B recruitment, our selection service for executive profiles in General Management, Sales, Marketing and People.
We emphasize the recruitment of medium and high level profiles.
Boost, our strategic transformation launcher for human resources, is born.
2020
Pandemic
The pandemic shows us that the key lies in staying close to our customers, keeping it simple and being there for them when they need us most. It also teaches us we need to improve their experience as well that of our employees and partners.
2021
Unification of services
We unify our services, launch complementary services and become Grupo Binternational. Why? Because we’ve evolved and suddenly everything is simpler.
2022
10º Anniversary
We celebrate ten years on this wild adventure!
2023
Strategy consolidation
We start training managers and CEOs with our methodology for attracting and managing people.
We launched Opn, the creative space where we work and get inspired.
2025
Our focus
Designing the right team and structure for each company’s strategy.
IGNACIO BARRIENDOS HOPPICHLER
GB founder
In 2012, at the age of 23, Ignacio launched binternational with 3 partners. And the rest is history.
Energetic and non-conformist. Irreverent and disciplined. Yellow and red in a DISC test that we should repeat today. He challenges the status quo and frequently reads essays to find other answers.
Ignacio my be genetically predisposed to connect with people. If you know him, you know it. If you read him, too. But above all, he is an entrepreneur.
At 28 he became ESADE Executive’s youngest lecturer. And after a transition period, he realised he wanted to spend his energy showing the value of doing good as a wonderful way to feel better.
And this is how DoGood was born. A social tech supported from the beginning by GB from which companies involve their employees in their sustainability strategies.
What is Ignacio currently talking about?
- People as the source of change for a more prosperous future
- How to engage people in their sustainable purposes and missions
- Entrepreneurship/startups
- B2B companies
- People management
- Leadership
- Anxiety
Opn, where it all happens
Opn is the creative space of Grupo Binternational. In 2022 we decided to reform our offices and a collective reflection led us to create a place where many things happen today.
From Monday to Friday, the ideas of GB and DoGood grow here. Its large open room encourages collaborative work and team bonding, as we work with a hybrid model. It also hosts workshops for managers, project kick-offs, webinars and face-to-face interviews.
On evenings and weekends, Opn becomes magical and its privileged location becomes a meeting point for exhibitions, presentations, showrooms, and shootings as an inspiring venue.
Located on a rationalist building from 1930 from which we have rescued several original elements, Opn has become a new line of business with a social impact that we offer to non-profit organisations or associations linked to our employees.
Long live to the spaces where people feel good and give their best. Long live to Opn!
DO YOU WANT TO MEET US?
If you still have any doubts, please contact us and receive more information about our services.
Our team will be happy to advise you.
We look forward to meeting you!
