WHO ARE WE?
Since 2012 we’ve helped companies close the distance between the strategy they set and what their organisation can genuinely execute.
We work with family businesses and multinationals operating in Spain and across Europe, North Africa and Latin America. With one idea at the core: a strategy is only worth what the team that carries it can deliver.
OUR MANIFESTO
1. Almost no talent problem is a talent problem. Underneath, there’s nearly always a design problem: turnover, absenteeism and the loss of key people are symptoms, not causes.
2. Adding more people to a system that pushes people out fixes nothing: it just makes you lose money faster.
3. A company can have a full headcount and its real capacity half-empty. And that distance can be measured.
4. This is a CEO conversation, not an HR one: it’s about securing the strategy and managing risk, not caring for the sake of caring.
5. We’ve learned to say no and to explain why. That’s why we’re taken seriously.
ABOUT US
We’re defined by the mix. We come from business, change management, consulting and talent search. From diverse generations and markets.
And that diversity is what lets us look at your whole organisation, not just one piece.
Leandro de Gabriel
CEO
Helps CEOs close the distance between their strategy and what their organisation can execute. Get to know him.
Daniel Cuba
People Management Consultant
Builds teams that sustain the strategy and guides leaders to draw out their people’s full capacity.
Alfonso Roig
Business Director
Speaker. Maps out, with each client, where the gap sits between their strategy and their organisation — and how to close it. Listen to his message.
Karla León
International Consultant
Questions what the client takes for granted and finds the talent that genuinely fits, not just who’s available.
Tatiana Aldegheri
People Organization Consultant
Finds who genuinely fits and sustains the team’s capacity, not just who fills the vacancy.
Annie Santiago
Controller
Makes sure the numbers can sustain every project, and that what we promise is viable.
Dani Corregidor
People Management Consultant
Helps leaders and teams deliver the capacity the strategy needs.
Rodrigo Pons
Chief of Staff
Leads strategy and operations so GB grows in a structured, sustainable way, without breaking along the way.
Marta Benayas
B2B Marketing & Comms Manager
Leads strategy and operations so GB grows in a structured, sustainable way, without breaking along the way.
Cristina Estévez
Organisational Change Consultant
Improves collaboration and processes with agile methodologies. How can Cris help you? How could Cris help you?
Antonio Macías
Expert in Cultural Transformation
Aligns business strategy with the real capacity of the team that has to execute it.
Bruno J. Bénavail
Country Manager France
Finds the talent companies need in French-speaking markets. How to recruit in France?
Lía Giardinieri
Organisational Change Consultant
Lía supports companies in their evolution with a triple-impact vision.
Moulay Youssef
Country Manager Morocco
Moulay finds talent and covers the main markets in North Africa. Learn more.
Angela Martins
Country Manager Portugal
People Director with in-depth knowledge of the Iberian Peninsula. Find out more.
Luiz Gustavo Aranha
LATAM Regional Partner
Luiz search for talent in Latin America based in Brazil. Discover this market.
MISSION, VISION, VALUES
MISSION
Our mision is to drive the transformation of organizations and their people management to make them more efficient, human and profitable.
VISION
Our vision is to inspire other companies to consciously and responsibly face their most important challenges.
VALUES
Our values are based on integrity, non-conformity, adaptability, commitment and excellence.
Our Values
INTEGRITY
Our compass when making decisions. You can’t talk to people about people.
AUDACIOUS
Our rogue streak. We question what the client takes for granted: why that role, why that profile, why it hasn’t worked so far. That’s where others stay on the surface.
ADAPTABILITY
What lets us be versatile and adapt our tools to the needs of each situation.
COMMITMENT
We get involved in every situation to bring a range of genuine solutions.
EXCELLENCE
We don’t settle for meeting the brief: we go for 110%, to surprise our stakeholders with a better answer than they expected.
Our history
SINCE 2012…
2012
Origin
We’re born as binternational, in the middle of the crisis, when thousands of qualified professionals in Spain couldn’t find their place while abroad they were needed. We start by globalising access to talent: connecting those who were good with the companies looking for them, wherever they were.
2012-2016
Specialising in the hard cases.
We specialise where talent was genuinely scarce: healthcare (doctors and nurses for Germany, Sweden and the Middle East), and high-demand profiles, even physiotherapists for elite European sports teams. We learned that finding the person is only half of it; fitting and staying is the other.
2016–2019
From talent to business.
We move into industry (automotive, food, energy, ceramics, aeronautics) and into retail, pharma-chemical, hospitality and packaging. We successfully take on international projects for Spanish companies, especially across EMEA and LATAM.
Working so deep inside our clients, we discover something: to place a person well, we had to understand the whole organisation. Search had turned us, without meaning to, into analysts of why companies lose their people.
2019–2022
The turn.
We launch B2B recruitment for senior management profiles.
With Alfonso joining, boost is born, and the discovery becomes a method. We stop selling search alone and start solving the root cause: organisational design.
We become Grupo Binternational.
2022
10th Anniversary.
Ten years on this adventure.
2023–2026
Capacity to execute the strategy.
We consolidate our own framework to measure and regenerate an organisation’s real capacity. We launch Opn, our creative space.
Today we don’t help companies hire better: we make sure their strategy doesn’t fail through an inability to execute it.
More than 600 talent searches and some fifty organisational transformation projects back us.
IGNACIO BARRIENDOS HOPPICHLER
GB founder
In 2012, aged 23, Ignacio launched binternational with three partners. And the rest is history.
Energetic and non-conformist. Irreverent and sporty. He challenges the status quo and often turns to essays and philosophy for other answers.
At 28 he became ESADE Executive’s youngest lecturer. After a period questioning where to put his energy, he decided to champion doing good as a great way to feel better. That’s how DoGood was born, a social tech — supported by GB from the start — through which companies involve their people in their sustainability strategy. Discover Ignacio in this podcast.
And this is how DoGood was born. A social tech supported from the beginning by GB from which companies involve their employees in their sustainability strategies.
What is Ignacio currently talking about?
- People as the source of change for a more prosperous future
- How to engage people in their sustainable purposes and missions
- Entrepreneurship/startups
- B2B companies
- People management
- Leadership
- Anxiety
Opn, where it all happens
Opn is the creative space of Grupo Binternational. In 2022 we decided to reform our offices and a collective reflection led us to create a place where many things happen today.
From Monday to Friday, the ideas of GB and DoGood grow here. Its large open room encourages collaborative work and team bonding, as we work with a hybrid model. It also hosts workshops for managers, project kick-offs, webinars and face-to-face interviews.
On evenings and weekends, Opn becomes magical and its privileged location becomes a meeting point for exhibitions, presentations, showrooms, and shootings as an inspiring venue.
Located on a rationalist building from 1930 from which we have rescued several original elements, Opn has become a new line of business with a social impact that we offer to non-profit organisations or associations linked to our employees.
Long live to the spaces where people feel good and give their best. Long live to Opn!
DO YOU WANT TO MEET US?
If any of this sounds like your company, tell us. We’ll look together at where the distance is between your strategy and what your team can execute today.
